How to Boost Media Coverage for Your Healthcare Brand

Ready to put your healthcare brand in the spotlight? The right PR strategy is just what you need to reach out to potential clients. There are a number of methods you can use to increase media coverage. Take a closer look at some of these healthcare public relations tactics to figure out which ones are best-suited to your marketing goals, How to Boost Media Coverage for Your Healthcare Brand.

Press Releases & Media Pitches

Few PR strategies are as tested as the classic press release. There’s a reason that public relations pros keep using this strategy: it works. However, you don’t want to just send out a release about your company in general. Instead, you need to have something newsworthy to really make a splash.
The following are some examples of news items regarding your healthcare brand that you may want to promote:

• Offering new healthcare services
• Opening or moving to a new facility
• Hiring new staff members
• Winning an award

Most healthcare brands work with healthcare public relations agencies to reap the benefits of the press release strategy. These PR professionals will have the media connections you need to spread the word about your company’s latest news. They’ll also know how to field any media requests that come in as a result of your press releases.
Read full blog: https://www.mippin.com/how-to-boost-media-coverage-for-your-healthcare-brand/

3 Ways Healthcare Marketers Can Modernize Traditional Medical Marketing Agency

 

Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and most importantly results. So, when the time comes to choose between sticking with tried-and-true traditional marketing efforts or experimenting with uncharted digital territory, the question must be asked: which will provide the most return?

Here is 3 Ways Healthcare Marketers Can Modernize Traditional Medical Marketing Agency

1.UCLA Health Donor Outreach

2. Cross-Platform Direct Mail Outreach that Drives Digital Conversions

3 Brand Strategy that Connects Online and Offline Experiences.

Visit for more info:
https://blog.quaintise.com/3-ways-healthcare-marketers-can-modernize-traditional-marketing

Guide to Healthcare Public Relations Strategies in 2019

Digital authority partners a successful public relations healthcare plan mixes traditional marketing methods with modern digital campaign strategies 2019. Public relations has evolved from the days of just asking to be mentioned in the media. As a result, healthcare businesses must adapt and build public relationships to achieve success. https://www.digitalauthority.me/resources/public-relations-healthcare-guide/

Here we are introduction As a Los Angeles-based Quaintise LLC healthcare public relations agencies, our strong relationships with Los Angeles- and New York-based media, national media, and health and wellness media allow us to successfully execute healthcare public relations plans.

Our healthcare PR services include:

    Press Release Writing and Distribution
    Media Pitching and Interview Requests
    Interview Coaching
    Crisis Communications
    Reputation Management
    Brand Reputation Monitoring
    Influencer Community Building
    Event Promotion
    Groundbreaking Events
    Media Relations

Visit for more info: https://quaintise.com/services/public-relations/

Medical Marketing Agency - Quaintise LLC

Patients are more knowledgeable about their healthcare than ever before. The rapid advancement of available treatment makes health and wellness amongst the most competitive of all verticals. To be successful, professionals driving healthcare forward need an integrated medical marketing strategy to well-position their brand and directly connect with their customers.

Quaintise specializes in healthcare, helping hospitals, healthcare networks, and specialized medical practices maximize their marketing investment to thrive in this new era. As medical marketing agency experts, we understand the industry dynamics, including navigating the challenges and identifying new opportunities. Visit for more info: https://quaintise.com/services/health-and-wellness-marketing/medical-marketing/

Branding Agency Los Angeles - Quaintise LLC

Quaintise, a Los Angeles-based marketing and branding agency focused in the health and wellness industries, announced they have been selected by UCLA to develop the branding and marketing campaign for the school’s Institute for Precision Health.

“We are proud to partner with UCLA and collaborate with the leadership of the Institute for Precision Health as they continue to revolutionize the healthcare industry with their future large-scale initiatives in genetic and genomic medicine,” says Raquel Baldelomar, founder and president of Quaintise.

Launched in February 2017, the Institute for Precision Health builds on UCLA’s existing successes in precision health, supporting multidisciplinary research into genetic and genomic medicine. Quaintise plans to further support their mission by providing strategic brand strategy insight and creative assets based on the 15 years of experience they have within the healthcare industry.

UCLA’s Precision Medicine Program develops the necessary processes and infrastructure to bring genomic information into the clinical realm. It mobilizes and integrates genomic data with clinical data for translational research that involves genetics, genomics, patient phenotypes, and biomaterials.  Visit for more info: https://quaintise.com/

Healthcare Public Relations - Quaintise LLC

 

We don’t just help you identify your story—we help you make it newsworthy. At Quaintise, public relations in the healthcare, wellness, and life science industry is personal. We manage your company’s reputation like it’s our own. Our healthcare public relations professionals can help you build, maintain, and improve your company reputation through memorable and relevant storytelling and strong media placement.

Earned media coverage can help:

• Improve your search rankings. 
• Stand out from your competitors. 
• Grow your brand awareness.
  

As a Los Angeles-based healthcare public relations agency, our strong relationships with Los Angeles- and New York-based media, national media, and health and wellness media allow us to successfully execute healthcare public relation plans. Visit for more info: https://quaintise.com/services/public-relations/

Content Marketing Agency - Quaintise LLC

It has never been more important for your content marketing strategy to apply specifically to your target audience, and in a place that makes sense to them.

Quaintise produces compelling and relevant content central to supporting your overall marketing strategy. Our content marketers specialize in the healthcare, wellness, and life sciences industry, so our researchers and writers are up-to-date on the questions healthcare consumers have, as well as the most current and respected answers to those questions.

Our content writing and editing works to support your brand promise, increase customer loyalty, and expand your user base.

Types of content marketing include:

    Brochures
    Email Newsletters
    Infographics
    White papers
    E-books
    Programs

Visit for more info: https://quaintise.com/services/health-and-wellness-marketing/content-marketing/

10 Health and Wellness Marketing Ideas to Improve Audience Connection

Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the right message, to the right audience, at the right time is easier said than done in this day and age. In many ways, technology has brought audiences and brands closer together in ways they haven’t been able to connect before. But with these new connections, the bonds of trust and loyalty became weaker. This leaves a tremendous opportunity for those brands who can figure out how to connect better with their audience.

First, let’s take a look at your audience. Defining your audience will help determine your strategy when it comes to messaging, content, and delivery. If you don’t know who your audience is or where they hang out, your brand strategy may be falling on deaf ears.  Categorize any customer data you have to help segment your types of customers. Visit for more info: https://blog.quaintise.com/10-health-wellness-marketing-ideas

Brand Strategy Firms in Callifornia

A branding agency Los Angeles based firm, we work with our clients to analyze the competitive landscape. We also help them take a long, hard look at their own services and products. Through careful consideration of all the internal and external factors, we’re better able to chart a course for success. After all, no amount of marketing will support a weak brand.

Developing a meaningful brand strategy will guide your firm forward in a unified direction–one that will help you understand how best to position your brand within the marketplace, and leverage it for success. Visit for more info: https://quaintise.com/services/brand-strategy/

3 Ways Healthcare Marketers Can Modernize Traditional Marketing

Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing efforts or experimenting with uncharted digital territory, the question must be asked: which will provide the most return? https://blog.quaintise.com/3-ways-healthcare-marketers-can-modernize-traditional-marketing

How to Become a Social Media Influencer at 70 Years Old

2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing campaigns, you most definitely are following influencers on social media, seeing their endorsed posts and stories of products and brands they love with code XYZ for a percentage off.

Though popularity of influencers has skyrocketed in recent years, influencer marketing isn’t new. If you look back through history, a similar strategy started in the late 1800s when celebrities and royals were paid to promote products. Visit for more info: https://blog.quaintise.com/how-to-become-a-social-media-influencer-at-70-years-old

The Business of Health: Checking the pulse on healthcare marketing trends in 2019

We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those healthcare marketers who have been keeping up with industry news, new technology and evolving patient needs means it’s more important than ever to stay one step ahead of competitors and to keep patients engaged and invested.

Here is a list of 5 trends in healthcare marketing that will help your company stay viable in a competitive marketplace while ensuring that the patient remains the priority:

Visit for more info: https://blog.quaintise.com/the-business-of-health-checking-the-pulse-on-healthcare-marketing-trends-in-2019

How to Use Social Media for Vaccine Marketing

The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can vaccine manufacturers and retailers fight the stigma against them and boost immunization rates? The answers to both of these questions are, surprisingly, one and the same: social media.

Social Media – The Problem and the Solution

How did social media become a main factor in vaccine marketing? For years, people have been using social media platforms to spread vaccine misinformation – both on purpose and by mistake. As articles are shared over and over again, non-credible sources threaten to undermine the pharmaceutical and scientific communities’ ability to defend immunization. Visit for more info: https://blog.quaintise.com/how-to-use-social-media-for-vaccine-marketing

What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their portfolio companies and the agencies they select to successfully implement a growth plan. The more companies that a private equity firm acquires, the more important it becomes to have a cohesive brand strategy, ensuring that these companies can thrive as a larger and stronger team.

So how can a marketing and branding agency help aid the growth, development, and operation of large firms? By increasing the value of a private equity firm’s portfolio companies through centralized digital marketing, a process that warrants a deeper look at the complexities and importance of brand management and marketing strategy. Visit for more info: https://blog.quaintise.com/what-can-a-healthcare-marketing-agency-do-for-private-equity