Wednesday, July 17, 2019

How to Use Social Media for Vaccine Marketing


The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can vaccine manufacturers and retailers fight the stigma against them and boost immunization rates? The answers to both of these questions are, surprisingly, one and the same: social media.

Social Media – The Problem and the Solution

How did social media become a main factor in vaccine marketing? For years, people have been using social media platforms to spread vaccine misinformation – both on purpose and by mistake. As articles are shared over and over again, non-credible sources threaten to undermine the pharmaceutical and scientific communities’ ability to defend immunization. Visit for more info: https://blog.quaintise.com/how-to-use-social-media-for-vaccine-marketing

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