How to Become a Social Media Influencer at 70 Years Old

2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing campaigns, you most definitely are following influencers on social media, seeing their endorsed posts and stories of products and brands they love with code XYZ for a percentage off.

Though popularity of influencers has skyrocketed in recent years, influencer marketing isn’t new. If you look back through history, a similar strategy started in the late 1800s when celebrities and royals were paid to promote products. Visit for more info: https://blog.quaintise.com/how-to-become-a-social-media-influencer-at-70-years-old

The Business of Health: Checking the pulse on healthcare marketing trends in 2019

We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those healthcare marketers who have been keeping up with industry news, new technology and evolving patient needs means it’s more important than ever to stay one step ahead of competitors and to keep patients engaged and invested.

Here is a list of 5 trends in healthcare marketing that will help your company stay viable in a competitive marketplace while ensuring that the patient remains the priority:

Visit for more info: https://blog.quaintise.com/the-business-of-health-checking-the-pulse-on-healthcare-marketing-trends-in-2019

How to Use Social Media for Vaccine Marketing

The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can vaccine manufacturers and retailers fight the stigma against them and boost immunization rates? The answers to both of these questions are, surprisingly, one and the same: social media.

Social Media – The Problem and the Solution

How did social media become a main factor in vaccine marketing? For years, people have been using social media platforms to spread vaccine misinformation – both on purpose and by mistake. As articles are shared over and over again, non-credible sources threaten to undermine the pharmaceutical and scientific communities’ ability to defend immunization. Visit for more info: https://blog.quaintise.com/how-to-use-social-media-for-vaccine-marketing

What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their portfolio companies and the agencies they select to successfully implement a growth plan. The more companies that a private equity firm acquires, the more important it becomes to have a cohesive brand strategy, ensuring that these companies can thrive as a larger and stronger team.

So how can a marketing and branding agency help aid the growth, development, and operation of large firms? By increasing the value of a private equity firm’s portfolio companies through centralized digital marketing, a process that warrants a deeper look at the complexities and importance of brand management and marketing strategy. Visit for more info: https://blog.quaintise.com/what-can-a-healthcare-marketing-agency-do-for-private-equity